
Privacy Policy
VILU Living Pty Ltd · ABN 72 489 994 232
Privacy Policy
We respect your privacy. This policy explains what information we collect, how we use it, and your rights under Australian Privacy Law.
Overview
Who we are
VILU Living Pty Ltd (ABN 72 489 994 232) operates the website vilu.com.au and sells premium aluminium outdoor furniture across Australia. Our registered address is 55 Clapham Road, Sefton NSW 2162, Australia.
This Privacy Policy explains how we collect, use, store, and share your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website or purchasing from us, you agree to the practices described in this policy. If you do not agree, please do not use our website.
Section 1
What information we collect
We collect information in two ways — information you give us directly, and information collected automatically when you use our website.
Personal information you provide
- Full name
- Email address
- Phone number
- Delivery and billing address
- Business name and ABN (trade accounts)
- Payment details (processed securely — we do not store card numbers)
- Messages sent via contact forms or email
- Account login credentials
Information collected automatically
- IP address and browser type
- Pages visited and time on site
- Products viewed, added to cart, or purchased
- Referring website or search query
- Device type and operating system
- Cookie and tracking data (see Section 5)
- Location data (country/state level only)
Trade & commercial account information
- Business name and type
- ABN or ACN
- Trade tier and discount level
- Project details and quote history
- Communication history
User-generated content
- Product reviews and ratings
- Photos shared with us for project showcases
- Social media interactions (when you tag or mention VILU)
- Responses to surveys or feedback forms
Section 2
How we use your information
We only use your personal information for the purposes for which it was collected, or for directly related purposes. These include:
- Processing and fulfilling your orders
- Communicating with you about your orders, quotes, or enquiries
- Creating and managing your customer or trade account
- Sending marketing emails and promotions (only if you have opted in)
- Improving our website, products, and services
- Running targeted advertising on platforms such as Google, Facebook, Instagram, and Pinterest
- Analysing website traffic and customer behaviour to improve user experience
- Complying with legal obligations including tax, consumer law, and fraud prevention
- Responding to warranty claims or customer service requests
- Sending transactional emails such as order confirmations, shipping updates, and invoices
We will never sell your personal information to third parties.
Section 3
Who we share your information with
We may share your information with trusted third-party service providers who help us operate our business. All third parties are required to handle your data securely and in accordance with applicable privacy laws.
| Service | Purpose | Data Shared |
|---|---|---|
| Google Analytics & Ads | Website analytics and advertising | Browsing behaviour, IP address (anonymised) |
| Meta (Facebook & Instagram) | Advertising and retargeting | Pixel data, email (hashed), browsing behaviour |
| Advertising and retargeting | Pixel data, browsing behaviour | |
| TikTok Ads | Advertising and retargeting | Pixel data, browsing behaviour |
| Klaviyo / Mailchimp | Email marketing | Name, email address, purchase history |
| WooCommerce / Stripe / PayPal | Payment processing | Order details, billing address (card data not stored by VILU) |
| Australia Post / Courier Partners | Order delivery | Name, delivery address, phone number |
| Xero / Accounting Software | Invoicing and financial records | Name, address, order value |
| Zendesk / Help Desk Tools | Customer support | Name, email, support history |
| Hotjar / Microsoft Clarity | Session recording and UX analysis | Anonymised browsing behaviour, heatmaps |
| HubSpot / CRM Platforms | Sales and trade account management | Name, email, business details, quote history |
We may also disclose your information if required by law, court order, or regulatory authority.
Section 4
Marketing communications
If you have opted in to receive marketing from us, we may send you emails, SMS messages, or notifications about new products, promotions, events, and updates.
- You can unsubscribe from marketing emails at any time by clicking the Unsubscribe link at the bottom of any email
- You can opt out of SMS marketing by replying STOP
- Opting out of marketing will not affect transactional communications such as order confirmations or shipping updates
- We comply with the Spam Act 2003 (Cth) — we only send marketing to people who have given us consent
Section 5
Cookies and tracking
Our website uses cookies and similar tracking technologies to improve your experience and help us understand how our site is used. Cookies are small text files stored on your device.
We use the following types of cookies:
- Essential cookies — required for the website to function (shopping cart, login session, checkout)
- Analytics cookies — help us understand how visitors use our site (Google Analytics, Hotjar, Microsoft Clarity)
- Marketing cookies — used to show you relevant ads on other platforms (Google Ads, Meta Pixel, Pinterest Tag, TikTok Pixel)
- Preference cookies — remember your settings such as currency, language, and location
You can manage or disable cookies through your browser settings. Disabling some cookies may affect the functionality of the website. For more information see our Cookie Policy.
Section 6
Data storage and security
We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, or disclosure. These include:
- SSL encryption on all pages of vilu.com.au (HTTPS)
- Secure payment processing through PCI-DSS compliant providers — we do not store credit card numbers
- Password-protected admin systems with limited staff access
- Regular security updates and monitoring
Your data may be stored on servers located in Australia or overseas (including the United States and European Union) through our third-party service providers. Where data is transferred internationally, we ensure it is handled with equivalent privacy protections.
We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order records are retained for a minimum of 7 years for tax and legal compliance.
Section 7
Your privacy rights
Under the Australian Privacy Act 1988, you have the following rights regarding your personal information:
Access
Request a copy of the personal information we hold about you
Correction
Ask us to correct any inaccurate or incomplete information
Deletion
Request that we delete your personal information (subject to legal retention requirements)
Opt-out
Unsubscribe from marketing communications at any time
Complaint
Lodge a complaint with us or with the Office of the Australian Information Commissioner (OAIC)
Portability
Request your data in a portable format where technically possible
To exercise any of these rights, contact us at vilu@vilu.com.au. We will respond within 30 days.
Section 8
Children's privacy
Our website is not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
Section 9
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. When we make changes, we will update the date at the bottom of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
Section 10
Contact us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
VILU Living Pty Ltd
55 Clapham Road, Sefton NSW 2162, Australia
ABN 72 489 994 232
Email: vilu@vilu.com.au
Website: vilu.com.au
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by calling 1300 363 992.
Your privacy matters to us.
We will never sell your data. We collect only what we need, protect it carefully, and give you full control over it.
Contact vilu@vilu.com.auVILU Living Pty Ltd · ABN 72 489 994 232 · Last updated: August 2026